World Milk Day

World Milk Day 2010 was held at 31st May 2010. It was endorsed by the EXCO and was to be carried out primarily in KL and Melaka.

The objective of this event was to create community awareness of the "goodness of milk" as a vital health supplement. Apparently an average Malaysian consumes only 1 full glass of milk every month.

The main programmes was an attempt to set a record with the Malaysian Book of Records for the Most Number of People Drinking Milk at the Same Time. After that, BB and other NGOs were required to distribute milk to the public, which was also part of our community service component. BB was required to send 300 members for this record attempt. Though we did not quite hit 300, the numbers require were more than sufficient with more than 3200 candidates showing up, 700 more than what the organisers needed.

All set to set the record!

Members from KL and Selangor State were present 1st KL, 3rd KL, 4th KL, 10th KL, 12th KL, 1st Serdang, 1st PJ, 1st Kajang, 3rd Kajang and 1st Klang were present. I do not have the official count as some who promised didn't show up while some others came, but I would estimate the number around 250-280.

I was a little disappointed as I had the impression we were to flood the streets of KL handing out free milk to the public. This counts as a form of community service as we are creating public awareness of the healthy aspects of milk (despite this being debatable). In the end, the organisers only need 20 of our guys to distribute milk in Lot 10 along with the other uniform bodies. At the end of the event, all participants who took part receive certificates to show that they have made the record breaking attempt. Each participants also received two special edition milk packs, a RM10 McDonald's voucher (last for a year), a World Milk Day tshirt and several other goodies. Company who had more than 20 participants also managed to get a free bus ride from a pick up point of their choice. Not bad at all!

3rd KL members pose for the camera

From KL, the organisers have arranged some Radio Cruisers (those who travel around town) to deliver more free milk to selected cities in Malaysia. One of those cities is Malacca where all our Companies there were mobilised 30 of its members to help out. The event there was successful as members from the State eagerly participated. My special thanks to Mr. Boh Chek Sing, Melaka State Commissioner for coordinating the Melaka effort. Also a special thanks to the KL and Selangor State Council for making this event a huge success in terms of publicity for the BB.

BB members in Melaka possing in front of Radio Cruisers

BB members in Melaka handing out milk to the public

Did I also mention press coverage? In my view, the BB received unprecedented press coverage for this event, with articles and pictures of BB in almost every newspaper. BB was also on NTV7 and TV3. Check them out below.

The Sun, 6th May 2010

Star Metro. 20th May 2010

News Strait Times - 31st May 2010


China Press, Page A12 and Kosmo! 31st May 2010

Sinarharian - 31st May 2010

News Strait Times -Life and Times, Page 4, 31st May 2010


Utusan Malaysia - 3 June 2010


Sin Chiew, Metro - 31st May 2010

Berita Harian- 31st May 2010

NEWS VIDEOS

Video from The Star

News on 8TV


News on NTV7

TV3, Wanita Hari Ini

Cheers to milk!

In the end of the day, I really thank God for such an oppurtunity to make the BB proud. Hopefully we can engage more in community service events. Let's see how it goes.